A practical framework for translating SEO fundamentals into generative engine optimization.
Earning top AI recommendations requires shifting focus from keyword density to entity relationships, factual accuracy, structured schemas, and cross-web authority verification.
The 4-Step GEO Playbook for Category Leadership
Step 1: Map Your Category Entities
Define the exact terms, capabilities, and buyer problems associated with your product. Ensure these terms appear in consistent semantic contexts across your digital presence.
Step 2: Build Factual Citation Assets
Generative models quote sources that contain precise statistics, methodology descriptions, clear pricing structures, and verifiable data points.
Step 3: Implement Rich Structured Markup
Add JSON-LD schemas to help AI crawlers parse your entity relationships, author credentials, product specifications, and enterprise capabilities.
Step 4: Monitor AI Share of Voice (SoV)
Regularly run automated evaluations across ChatGPT, Gemini, Claude, and Perplexity to benchmark your brand rank against top competitors.
Practical takeaways
GEO Playbook
LLM Citations
Brand Recommendations
See your own market
What is AI saying about your brand?
Start with a live AI-search visibility audit across the questions and competitors that define your category.
